The International Protocol

Cross-Cultural Communications

How to best combine the traditional rules of protocol alongside new codes of globalised formal behaviour. An international executive knows how to make guests/visitors feel at ease. The professional respects customs and observes habits. Showing creativeness, he or she is an entrepreneur, speaking several languages and showing a global view.

Doing Business


Doing business has a much wider scope than simply negotiating. It entails socializing and friendship, familiarity with etiquette, having patience, understanding protocol, and a long list of cultural details.

Global Vision


The profile of an International management professional is someone who can put your guests at ease, who knows and respects protocol and who observes customs. He or she is creative and an entrepreneur, speaks several languages and has a global vision.

Workshop

  • Cross-cultural communications; verbal and non-verbal.
  • Learn how to leave your country's customs back home and jump into a new culture.
  • Planning official protocol, VIP and business events.
  • Appropriate attitude in interpersonal relationships within the company.
  • Cross-cultural negotiation skills
  • Find out how you can acquire the necessary skills to make your social and business meetings as successful and fruitful as possible.

YOU CAN REFER TO OUR BOOKS AT ANY TIME. IF YOU NEED INFORMATION IN ANY SITUATION SUCH AS BUSINESS TRAVEL, BUSINESS AND SOCIAL MEETINGS, BUSINESS WINING AND DINING, YOU HAVE THE ANSWERS IN YOUR HANDS.

Negócio Fechado - Vol 2

Negócio Fechado - Vol 2

In partnership with KPMG

The Brazilian approach to solving a problem could be called "finding a way out" (dar um jeitinho). This means solving the problem using influence and connections. They will always find a solution, not just in business but in any context.

Don’t Talk With Your Mouth Full

Don’t Talk With Your Mouth Full

Suzana Jöhr Doblinski - Albertina Costa Ruiz

Close your mouth and make no noise while chewing.
Never keep both cheeks full of food.
When the meal is over, don't forget to thank the host for it.

Who Pays The Bill?

Who Pays The Bill?

Suzana Jöhr Doblinski

If your host or hostess does not pay, please keep your good humour and self control. No crying nor excusing yourself to go to the restrooms; accept your responsibilities and share the bill. However, it is true that normally the person who invited pays the bill.

Não Fale de Boca Cheia

Não Fale de Boca Cheia

More than 100,000 copies sold!
Suzana Jöhr Doblinski - Albertina Costa Ruiz

Teaching magic words Teach your children to say “Thank you” when they receive a gift and also to use the magic words: "Excuse me,” “I’m sorry”, “Hello”, “See you”. Such expressions are simple to use and give the basis to consolidate the upbringing of children in view of their adult life.

Negócio Fechado

Negócio Fechado

Best Seller!
Suzana Jöhr Doblinski

Small gaffes or serious embarrassments can harm or even make impossible your efforts to attract a customer. The golden rule is to be aware of cultural differences. This book shows in a practical and simple way the essential behavioral values required for executives to succeed.

Livro Como Se Comportar Mundo Afora

Livro Como Se Comportar Mundo Afora

Suzana Jöhr Doblinski


The essential rules At the table, you avoid shaking hands and kissing as a greeting because everybody is handling food. But if a friend begins a handshake or a kiss at table you should follow the movement.
A gentleman always rises to greet someone.
A hostess always rises to greet her guests.

Managing Cultural Differences

Japanese Business Cards

On a meishi, business relationships in Japan begin with the exchange of business cards. Besides their convenience when one wants to make contact, they are indispensable for confirming the other party's company, position and rank.
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